MONEY IS MOST MEN'S RELIGION
The above statement is the most powerful one I learned when I shifted from being in research to being a "customer's man."
I don't care what a person claims to be, his stated religious affiliation or "programming" as I call it. It is what he (or she) has for a base premise that determines how they think, the Value System or hierchy of what is more important, above or below things you or I think are number one. For some, it is their family that is high priority above all else. Interestingly, the people who came to me and wanted me to be their broker, after seeing me on Chicago's Ch. 26/23 - the financial station there at one time, had different attitudes. To many, it was their money position or how others saw them (peer attitudes) that was all-important.
I believe it is the relative Generational Values that are passed down from one generation to another via the father's and mother's teachings that are most important. this is because, most people live out their lives as mommy and daddy influenced them. In America, one has to go back to that first present the Federal Reserve gave us back in 1929-33, a collapsed economy and Bubbles bursting all over. Essentially two were popped that still ring echoes of fear and disbelief into our media and school teachings - the Stockmarket Bubble and Real Estate Bubble. Both were bank-financed of course, with easy money and easy credit for a whole decade, creating the greatest spenthrifts ever seen here.
By 1933-34, the reverse had happened! Collapse of real estate values (first started in Florida and California in 1926) dropped and continued dropping through 1949 or so, created cash payout as primary valuations of stocks and bonds, measured by all sorts of yield values, relative valuations, periodic payouts, coverage of interest and preferred stock amounts, etc. I had to learn all that when the stock market had become a "growth industry" in its valuations. hundreds of man-hours wasted on the wrong approach to stock investing,